Data Analyst - Marketing Insights & Optimization

Join Private Advertiser, a dynamic and innovative company at the forefront of digital marketing, as our next Data Analyst in Jakarta Raya. In this pivotal role, you will transform raw marketing data into powerful, actionable insights that drive campaign optimization and maximize ROI. With a focus on data-driven decision making, you'll work closely with cross-functional teams to ensure our marketing strategies are data-backed and results-oriented.

As a Data Analyst, you'll be responsible for analyzing performance metrics, identifying trends, and providing strategic recommendations. You'll use industry-leading tools like Google Analytics, Tableau, and SQL to extract, visualize, and interpret data. This role offers a unique opportunity to work in a fast-paced environment where your analytical skills can directly impact business growth.

📋 Tanggung Jawab Pekerjaan

• Extract, transform, and load (ETL) marketing data from various sources using SQL and Python.
• Create interactive dashboards and reports using Tableau and Power BI to visualize key performance indicators (KPIs).
• Analyze campaign performance data to identify trends, patterns, and opportunities for optimization.
• Collaborate with the marketing team to develop and implement data-driven strategies.
• Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Monitor and report on key metrics such as click-through rates, conversion rates, and customer acquisition costs.
• Stay updated with the latest trends and best practices in digital marketing analytics.
• Participate in cross-functional projects and contribute to the overall success of marketing initiatives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Computer Science, Statistics, Mathematics, or a related field.
• 2-4 years of experience in data analysis, with a focus on marketing analytics.
• Proficiency in SQL, Python, and R for data manipulation and analysis.
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Strong understanding of digital marketing concepts and metrics.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in Google Analytics or other relevant analytics tools is a plus.

🛠️ Keahlian

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